ABOUT
UNIVERSO BETA
Many know our name, but few know where it comes from.
Universo Beta comes from a simple idea: everything is always evolving. We believe every creator, artist, or project is in its best beta version, ready to grow and transform.
We’re a space where talent expands and ideas reach their next level.
IVAN
MARTÍNEZ
EMILIO
MARTÍNEZ
2017
HOW IT ALL STARTED
Emilio and Iván Martínez began their journey on social media at a very young age—just 17. Their time in Team 10, the biggest digital project in the United States, gave them firsthand experience in building a digital strategy that truly works.
Moving to the U.S. became a turning point. Surrounded by creators, entrepreneurs, and key figures in the music industry, they discovered that content does more than entertain - it has the power to launch careers, change lives, and open unexpected doors.
That vision became the seed of their future project.
2017
HOW IT ALL STARTED
Emilio and Iván Martínez began their social-media journey at just 17. Their experience in Team 10 in the U.S. showed them how to build digital strategies that truly work. Surrounded by top creators and music-industry leaders, they learned that content doesn’t just entertain — it can launch careers and change lives. That experience became the foundation of their project today.
They traveled all over the world, but it was in Mexico where that vision truly took shape. There, they launched their first major project as creators and entrepreneurs: Team Ken and it was at that moment that they realized the talent they had for scaling profiles and leading growth strategies.
They watched several of their creators grow from 10,000 followers to millions. Team Ken wasn’t just a project— it was the confirmation that they had a gift for discovering talent and helping it grow.
They understood something fundamental: Every creator and every artist has enormous potential, and the right strategy can turn that potential into global impact.
2021
2021
They traveled the world, but Mexico was where everything clicked. There, they launched their first major project: Team Ken — and discovered their talent for scaling creators and leading growth strategies.
They watched profiles grow from 10,000 followers to millions, confirming their ability to spot and elevate talent.
They realized one truth: every creator has huge potential, and the right strategy can turn it into global impact.
2024
With everything they had learned, Universo Beta was born — a company created to give artists exactly what they need to scale their music. They started managing campaigns from scratch with a focus on transparency, speed, and results.
As the team grew, they launched Team Beta, the creators' hub that generated Spain’s biggest viral moments in 2024.
In less than a year, they’ve built a network of 800+ creators and developed projects in Spain, Mexico, the U.S., and the UAE.
2024
With everything they had learned, Universo Beta was born: a company created to offer artists exactly what they need to scale their music. They began by managing campaigns from scratch, one by one, with an approach based on transparency, speed, and results.
As their team grew, they created Team Beta, the creators’ hub that generated the most virality in Spain. Their talents helped many of the summer 2024 hits go viral.
In less than a year, they already have over 800 creators around the world and have developed projects in Spain, Mexico, the USA, and the UAE.
NOW
What defines Universo Beta is simple: speed, personalization, and real results.
They can launch a campaign in less than 24 hours and optimize it in real time, connecting each artist with the audience that truly matters.
Universo Beta wasn’t created to be just another agency. It was born to become the company that helps artists reach the masses on social media.
MUSIC TRUST US, WHY DON'T YOU?
NOW:
What defines Universo Beta is simple: speed, personalization, and real results.
MUSIC TRUST US, WHY DON'T YOU?
AMONG OUR CLIENTS
PROUD TO WORK WITH
TESTIMONIALS
STRAIGHT FROM THE FEED
At M Automoción, we are thrilled with Universo Beta's work, which has boosted our visibility and recognition on social media. We especially appreciate their manager, Raúl Díaz, for his commitment and professionalism in every detail. A truly impactful collaboration!
Alberto (Marketing) - M Automoción
Exceptional service!
Our brand visibility skyrocketed thanks to UNIVERSO BETA’s strategic approach. Highly recommended for digital success.
Vicente (Director) - Grupo Ibérica
Outstanding work! UNIVERSO BETA’s team of experts delivered exceptional results, increasing our sales and online presence.
Nacho (Partner) - Fuste Fabra
The hardest part of a partnership is finding someone who shares your vision and is as committed as you are. With Universo Beta, from day one I felt they were part of my own team. Their dedication has helped our collaboration and business lines grow consistently. Today, it’s hard for me to imagine my company without them.
David (Founder) - Wad 360
Working with Universo Beta is always easy. They’re fast, professional, and have a great understanding of how to contribute through the talent of their creators. They integrate into the team without ego, pull together with everyone, and help projects grow. In a sector where real collaboration is sometimes lacking, they’re exactly who you want by your side.
Pedro y Olga (Founders) - Arrebata
TESTIMONIALS
STRAIGHT FROM THE FEED
At M Automoción, we are thrilled with Universo Beta's work, which has boosted our visibility and recognition on social media. We especially appreciate their manager, Raúl Díaz, for his commitment and professionalism in every detail. A truly impactful collaboration!
Alberto (Marketing) - M Automoción
Exceptional service!
Our brand visibility skyrocketed thanks to UNIVERSO BETA’s strategic approach. Highly recommended for digital success.
Vicente (Director) - Grupo Ibérica
Outstanding work! UNIVERSO BETA’s team of experts delivered exceptional results, increasing our sales and online presence.
Nacho (Partner) - Fuste Fabra
The hardest part of a partnership is finding someone who shares your vision and is as committed as you are. With Universo Beta, from day one I felt they were part of my own team. Their dedication has helped our collaboration and business lines grow consistently. Today, it’s hard for me to imagine my company without them.
David (Founder) - Wad 360
Working with Universo Beta is always easy. They’re fast, professional, and have a great understanding of how to contribute through the talent of their creators. They integrate into the team without ego, pull together with everyone, and help projects grow. In a sector where real collaboration is sometimes lacking, they’re exactly who you want by your side.
Pedro y Olga (Founder) - Arrebata
TESTIMONIALS
STRAIGHT FROM THE FEED
At M Automoción, we are thrilled with Universo Beta's work, which has boosted our visibility and recognition on social media. We especially appreciate their manager, Raúl Díaz, for his commitment and professionalism in every detail. A truly impactful collaboration!
Alberto (Marketing) - M Automoción
The hardest part of a partnership is finding someone who shares your vision and is as committed as you are. With Universo Beta, from day one I felt they were part of my own team. Their dedication has helped our collaboration and business lines grow consistently. Today, it’s hard for me to imagine my company without them.
David (Founder) - Wad 360
Exceptional service!
Our brand visibility skyrocketed thanks to UNIVERSO BETA’s strategic approach. Highly recommended for digital success.
Vicente (Director) - Grupo Ibérica
Outstanding work! UNIVERSO BETA’s team of experts delivered exceptional results, increasing our sales and online presence.
Nacho (Partner) - Fuste Fabra
Working with Universo Beta is effortless. They’re fast, professional, and contribute real creative value. They join the team without ego, collaborate fully, and help projects grow. In a sector where true partnership is rare, they’re exactly who you want by your side.
Pedro y Olga (Founders) - Arrebata